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Customer Data Platform Guide for Retail and CPG Organizations
ActionIQ (AIQ) is a Customer Data Platform (CDP) that helps retail and CPG brands unify siloed data sources to create a centralized source of complete, up-to-the-minute customer profile data. Using this solution, technical users automate ad-hoc data requests while business users responsible for customer experience can access customer insights in a “no-code” platform to orchestrate powerful customer journeys that support growth goals.
Inside You’ll Learn:
- What a CDP is, what it isn't, and why it’s key to transforming the customer experience across the competitive market landscape
- How the world's leading retail and CPG organizations are powering authentic customer experiences with ActionIQ
- How a Smart-hub CDP fits into your martech stack
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