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2021 Customer Data Platform Guide

2021 Customer Data Platform Guide

The complete guide to driving more authentic customer experiences with a CDP in 2021

A Single Platform to Activate All Your Data to the Edge of Every Customer Experience

The customer data platform (CDP) is the most discussed essential marketing technology in recent years. The reality is that CDPs have helped businesses create authentic and personalized experiences— while achieving a 20% lift in business impact. By implementing a CDP, leading brands like Verizon, Genworth, The New York Times, Pandora, and more have successfully harnessed the power of their customer data and solve data fragmentation while gaining the customer intelligence needed to orchestrate experience across their customer journey.  

Download our 2021 Customer Data Platform Guide to get past the hype and get the details to help you understand if a CDP is right for you, and if so, how it fits into your strategic goals.

Inside You’ll Learn:

  • What a CDP is, what it isn’t, and why it’s key to transforming the customer experience
  • The most popular CDP use cases with high ROI and fast time to value
  • How a CDP fits into your martech stack, and whether you should build it or buy it



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