CRM at the Core of Modern Marketing
You still need brand campaigns to attract new customers. But when it comes to existing customers, CRM initiatives can deliver far more precise, relevant experiences—if you are able to leverage the full spectrum of your customer data. In this short video, marketing leaders from Pandora, Theory, and ActionIQ discuss:
- Why CRM marketing is taking over key functions of brand marketing—even in the awareness stage
- Why successful CRM marketing requires breaking down channel-specific data silos to create a holistic view of customers
- The power of testing and measurement to optimize those experiences
- How CRM can turn loyal customers into brand evangelists.