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CDPs, Smart Campaigns and the Future of Retail

Featuring Visionary CEO Cindy Marshall and ActionIQ's Tamara Gruzbarg

At the 2019 Women in Retail Leadership Summit in Key Biscayne, ActionIQ's head of industry insights Tamara Gruzbarg joined retail visionary Cindy Marshall, CEO & Founder of Shine Strategy, for a lively panel discussion before a packed room of women leaders. Both Marshall and Gruzbarg have spent two decades mastering the art and science of customer data. And both are dedicated to driving personalization at scale for the clients they serve. Watch Gruzbarg and Marshall discuss:

  • The arc of their careers during two decades of constant flux in the retail landscape
  • Why retail is increasingly customer-driven rather than product-driven
  • The uneven maturity of data-driven strategies across retailers, big and small
  • Why tag-managers and email service providers (ESPs) cannot do the work of a CDP  
  • The power of "smart" campaigns

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