Pandora Media Case Study
CDP Value Framework
“Do More with Less.” These are four words dreaded by anyone ever charged with leading a growth initiative, but in this time of uncertainty, it’s more critical than ever. Building a better customer experience strategy, and doing more with less, is possible. By taking a CX strategy approach that prioritizes data, you can effectively reduce organizational cost and complexity, and deliver value to the organization.
In today’s martech discussions, there’s a lot of talk about CDPs and their ability to leverage first-party data to improve the customer experience and increase lifetime value. What very few people realize is that a complete, full-stack CDP (such as ActionIQ’s) can actually be a budget-neutral investment—or even yield net savings—while delivering on the promise of better customer experiences.
Watch as Pandora Media shares how, using ActionIQ CDP, they have been able to:
- Reduce immediate spend and cut acquisition costs by reducing paid media spend.
- Rationalize their tech stack, creating new operational efficiencies and seamless personalized experiences using their CDP to centralize audience management and enable business user self-service.
- Streamline marketing operations, increasing performance, reducing spend and creating a continuous user experience by utilizing their CDP in place of the DMP.
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