CDP Change Management Best Practices
Get the most out of your CDP-driven marketing transformation
According to McKinsey, nearly 50% of all digital transformation initiatives fail to reach their expected value, and only 10% exceed expectations.
At ActionIQ, we work hard with our clients to make sure that is not the case. Based on our years of work partnering with the world’s most sophisticated brands, we’ve built a consulting practice—called Value Mapping— that goes beyond technology to provide brands with guidance on the people and processes necessary to support successful CDP implementations. In this white paper we’ll share with you the field-proven framework for CDP change management used by our Value Mapping team.
Download our CDP Change Management Best Practices white paper to:
- Align your organization around your CDP goals and outcomes
- Define critical tasks and skills required to onboard and scale a CDP
- Identify and mitigate the most significant CDP-related organizational risks