Activate Customer Relationships Early

Customer Lifecycle Use Cases

ActionIQ helps you quickly capitalize on interest with insight-driven offers. For many brands, acquisition is only a ‘sign-up’ process, but if a brand can activate these new acquisitions early, the positive impact can be huge. Leverage data gathered in the acquisition phase to quickly capitalize on interest – before it fades. With ActionIQ, you can deliver consistent, relevant messages to your customers at every stage of the customer lifecycle journey—from acquisition all the way to retention. Here’s how we do it:

  • Match cookie-level data to subsequent conversions
  • Leverage the feature importance module of ActionIQ’s lookalike solution to optimize early site experience
  • Seed an activation campaign with a lookalike list of 30-day converters; then target similar prospects