The Blueprint for Personalization at Scale

Personalization at scale is worth $1.7 - $3 trillion in new value to businesses who get it right. Seizing your fair share requires changing the very DNA of multiple functions, gaining organizational commitment, developing new capabilities, and making investments.

In this video, McKinsey Partner Jason Heller lays out the building blocks for becoming a truly customer centric, data-driven growth organization, with a comprehensive blueprint covering how to:

• Build your data and technology foundation
• Implement an agile marketing (and sales) operating model
• Develop world-class talent

Watch the video now to learn what leaders are doing differently to claim their fair share of incremental growth.