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Mastering Integration Patterns for Customer Data Activation Guide
Guide

Mastering Integration Patterns for Customer Data Activation

Customer Data Platforms (CDPs) have evolved from data repositories to robust integration environments, playing a pivotal role in customer data activation.

As businesses navigate the CDP market in search of the perfect solution, they need to examine a vendor’s integrations for destination platforms – the roadmap to integration success.

Magic Quadrant for CDPs 2024
Report

The 2024 Gartner® Magic Quadrant™ for Customer Data Platforms

A Gartner Magic Quadrant is a culmination of research in a specific market, giving you a wide-angle view of the relative positions of the market’s competitors.

This year, Gartner unveiled their inaugural Gartner Magic Quadrant™ for Customer Data Platforms – naming those solutions that help connect a brands’ customer data with personalized experiences.

The Marketer’s Guide to AI for Business
Guide

The Marketer’s Guide to AI for Business

When ChatGPT swept the scene, businesses began to take notice. ChatGPT introduced Generative AI to the public, offering opportunities to explore the possibilities of easier, more personalized marketing creation. Now, 40% of business executives have AI investments on their radar.

But what’s the difference between AI and GenAI, and how does it actually show up in the customer experience? We’re here to help.

Advertising After Third-Party Cookies With The Trade Desk and Slalom
Webinar

Advertising After Third-Party Cookies With The Trade Desk and Slalom

Dig into everything that’s new in the world of advertising with experts Natalie Kansteiner from The Trade Desk, Rio Longacre from Slalom and Zachary Van Doren from ActionIQ.

CXAI Solution Sheet
Solution Sheet

CXAI Solution Sheet

CXAI is ActionIQ’s complete AI solution, purpose-built for the customer experience.

With ActionIQ CXAI, brands can explore the possibilities of artificial intelligence and its role in creating memorable experiences that enhance customer loyalty and operational effectiveness, bringing marketing, data and IT teams into the new era of GenAI.

How Brightspeed Deployed a Zero-Copy CDP in Weeks
Webinar

How Brightspeed Deployed a Zero-Copy CDP in Weeks

Brightspeed is one of countless organizations prioritizing the move toward a warehouse-first infrastructure – enabling incoming customer data to flow in a way that it’s actually accessible and actionable. That began with finding the right CDP partner that could not only support that warehouse connectivity with the marketing user in mind, but deliver the promise of long-term architectural flexibility as the business evolves.

Going into their evaluation there was one key non-negotiable: replacing data copying from their data warehouse with direct access for their five marketing teams to Google BigQuery. But this meant cutting through a lot of smoke and mirrors of reverse ETL and warehouse-only solutions that could not deliver on robust omnichannel activation capabilities.

Hear from a seasoned CDP buyer and integrator as they discuss their evaluation and why they chose ActionIQ, how they were able to deploy on their data warehouse in a matter of weeks and key marketing use cases they are now able to execute as a result of eliminating data copy.

CDP Market Guide 2024
Guide

CDP Market Guide

Customer Data Platforms have emerged as a key element of a brands’ marketing stack — but not all CDPs are created equal.

There are several different kinds of CDPs — platforms with different strengths aiming to solve different parts of the customer data puzzle. But when every CDP seems to say the same things, it’s important to unpeel why these CDPs were created, who they were created for and the strengths and weaknesses that will make or break your customer experience and business goals.

In this guide, we’ll break down the CDP market, review key elements of each category and discuss the trends that will shape the CDP landscape in 2024.

Maximizing Marketing ROI With a Composable Stack
Webinar

Maximizing Marketing ROI With a Composable Stack: Separating Reality from Fallacy

Other brands can copy your style, tone and strategy — but they can’t copy your data.

Your data is your competitive advantage in an environment where enterprises are working to grab market share by designing can’t-miss, always-on customer experiences. Your marketing tech stack enables those experiences. That’s where we come in.

Join ActionIQ and Snowplow to see how we work together to flow every customer event in real-time and enrich that data — all in one place for easy access and intelligent activation. We’ll discuss the value of composing your stack – decoupling the data collection and activation layers to drive more intelligent targeting.

Future-Proof Your Customer Data Strategy with a Lakehouse-First Approach - webinar with Skechers, Databricks and ActionIQ
Webinar

Future-Proof Your Customer Data Strategy with a Lakehouse-First Approach

Marketing and loyalty programs thrive on timely data insights, yet generating complete, customer-360 data views has never been more challenging. Companies must juggle numerous data sources, including transaction systems, websites, CRM, and inventory.

Hear how leading global retailer Skechers’ data team solved challenges using a flexible and scalable toolset plus a data lakehouse to unify, stitch, and maintain a massive amount of customer data. Skechers’ data team enables marketers to gain self-service insights so they can drive powerful business outcomes without relying on engineers and analysts.

Composable Customer Data Platform POC Quickstart Guide
Guide

Composable Customer Data Platform POC Quickstart Guide

CDP implementations are notoriously difficult — and CDP solutions avoid POCs because it takes a lot of work to ingest customer data, transform it, and get it up and running in the CDP without manual services — but there’s another way.

ActionIQ’s composable architecture maps to existing data sources like Snowflake or Databricks, making setup a breeze. That’s why we’re offering a no-cost, zero-risk Proof of Concept (POC).

In this guide, we’ll break down exactly what to expect during your POC with ActionIQ including the benefits, prerequisites, use cases and more.

Ready to get started now? Request your CDP POC with ActionIQ here.

linkedin actioniq
Solution Sheet

ActionIQ x LinkedIn Solution Sheet

ActionIQ’s seamless integration with LinkedIn Ads via Matched Audiences and Conversions API (CAPI) empowers marketers to deliver hyper-personalized ad campaigns at scale.

By combining ActionIQ Composable CDP’s advanced, self-service audience segmentation with LinkedIn’s extensive reach, both B2B and B2C businesses can efficiently drive meaningful customer engagements.

The Definitive Guide to Designing Customer Experience Use Cases in Banking
Guide

The Definitive Guide to Designing Customer Experience Use Cases in Banking

Enterprise Financial Service businesses rely on technology to keep their businesses cutting-edge with personalized experiences — with 44% of customers wishing their banking experience was more personalized and 88% of customers that would spend more with organizations that provide it.

But selecting the right technology partner to make it happen is make or break.

This guide will help you steer your organization to success by building and delivering high-impact use-cases. We will take you on a step-by-step journey to build a successful business case from the ground up.

Get Started Today

Align people, technology and process to customer data, empowering your teams to deliver exceptional customer experiences across marketing, sales and service touchpoints.