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Mastering Integration Patterns for Customer Data Activation
Customer Data Platforms (CDPs) have evolved from data repositories to robust integration environments, playing a pivotal role in customer data activation.
As businesses navigate the CDP market in search of the perfect solution, they need to examine a vendor’s integrations for destination platforms – the roadmap to integration success.
The 2024 Gartner® Magic Quadrant™ for Customer Data Platforms
A Gartner Magic Quadrant is a culmination of research in a specific market, giving you a wide-angle view of the relative positions of the market’s competitors.
This year, Gartner unveiled their inaugural Gartner Magic Quadrant™ for Customer Data Platforms – naming those solutions that help connect a brands’ customer data with personalized experiences.
The Marketer’s Guide to AI for Business
When ChatGPT swept the scene, businesses began to take notice. ChatGPT introduced Generative AI to the public, offering opportunities to explore the possibilities of easier, more personalized marketing creation. Now, 40% of business executives have AI investments on their radar.
But what’s the difference between AI and GenAI, and how does it actually show up in the customer experience? We’re here to help.
Advertising After Third-Party Cookies With The Trade Desk and Slalom
Dig into everything that’s new in the world of advertising with experts Natalie Kansteiner from The Trade Desk, Rio Longacre from Slalom and Zachary Van Doren from ActionIQ.
CXAI Solution Sheet
CXAI is ActionIQ’s complete AI solution, purpose-built for the customer experience.
With ActionIQ CXAI, brands can explore the possibilities of artificial intelligence and its role in creating memorable experiences that enhance customer loyalty and operational effectiveness, bringing marketing, data and IT teams into the new era of GenAI.
CDP Market Guide
Customer Data Platforms have emerged as a key element of a brands’ marketing stack — but not all CDPs are created equal.
There are several different kinds of CDPs — platforms with different strengths aiming to solve different parts of the customer data puzzle. But when every CDP seems to say the same things, it’s important to unpeel why these CDPs were created, who they were created for and the strengths and weaknesses that will make or break your customer experience and business goals.
In this guide, we’ll break down the CDP market, review key elements of each category and discuss the trends that will shape the CDP landscape in 2024.
Composable Customer Data Platform POC Quickstart Guide
CDP implementations are notoriously difficult — and CDP solutions avoid POCs because it takes a lot of work to ingest customer data, transform it, and get it up and running in the CDP without manual services — but there’s another way.
ActionIQ’s composable architecture maps to existing data sources like Snowflake or Databricks, making setup a breeze. That’s why we’re offering a no-cost, zero-risk Proof of Concept (POC).
In this guide, we’ll break down exactly what to expect during your POC with ActionIQ including the benefits, prerequisites, use cases and more.
Ready to get started now? Request your CDP POC with ActionIQ here.
ActionIQ x LinkedIn Solution Sheet
ActionIQ’s seamless integration with LinkedIn Ads via Matched Audiences and Conversions API (CAPI) empowers marketers to deliver hyper-personalized ad campaigns at scale.
By combining ActionIQ Composable CDP’s advanced, self-service audience segmentation with LinkedIn’s extensive reach, both B2B and B2C businesses can efficiently drive meaningful customer engagements.
The Definitive Guide to Designing Customer Experience Use Cases in Banking
Enterprise Financial Service businesses rely on technology to keep their businesses cutting-edge with personalized experiences — with 44% of customers wishing their banking experience was more personalized and 88% of customers that would spend more with organizations that provide it.
But selecting the right technology partner to make it happen is make or break.
This guide will help you steer your organization to success by building and delivering high-impact use-cases. We will take you on a step-by-step journey to build a successful business case from the ground up.