AIQ Expert Series: Buy vs Build a CDP
Download our live discussion on the factors that should be considered when contemplating building or buying a customer data platform
Hear From Industry Experts
Director of Product Strategy, ActionIQ
Partner and Director, Personalization & Digital Marketing
Boston Consulting Group (BCG)
SVP Engineering Fastly and Former CTO of The New York Times
A Customer Data Platform (CDP) has become the essential capability for organizations to manage data and enhance their customer-centric strategy. The need for marketers to connect customer data and activate experiences from a single centralized location has unleashed a spectrum of vendor and in-house solutions.
For many companies, the decision to build or buy a CDP is the starting point of their customer-centric transformation. Download our interactive discussion with technology executives from Boston Consulting Group and Fastly to learn more about the factors and considerations that must be considered when deciding if build or buy is the right decision for you.
- Where a CDP fits in your tech stack
- Build vs. buy considerations
- Common challenges and pitfalls
- How do determine the best decision for your organization