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The ActionIQ & Snowflake Partnership

Snowflake enables every organization to mobilize their data with Snowflake’s Data Cloud. Customers use the Data Cloud to unite siloed data, discover and securely share data, power data applications, and execute diverse AI/ML and analytic workloads. Wherever data or users live, Snowflake delivers a single data experience that spans multiple clouds and geographies.

By directly integrating ActionIQ on top of Snowflake's Data Cloud via native reverse ETL, enterprise IT teams are able to maximize the value of their existing technology investments while maintaining seamless experiences for business users.

Key Benefits of the Snowflake Partnership



Turn your Data Cloud into a CDP by giving business users self-service accessibility with a simple no-code interface.

Increased Security & Efficiency

Ensure the highest level of data security and governance, pay only for what you need, and avoid unnecessary technology redundancy.

Get Started for Free

Unlike traditional CDPs that require data to be replicated and copied in, ActionIQ's complete CX solution maps to your Data Cloud in minutes, making setup fast and easy.

Connecting the Modern Data Stack with the Modern CX Stack

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Tarik Dwiek
Head of Technology Alliance

“The core idea behind the Snowflake Data Cloud is to break down data silos and become the single source of truth for your organization's data. The partnership with ActionIQ allows companies to activate their customer data on Snowflake's platform for use-cases like customer 360 and audience segmentation. We are excited at the opportunities unlocked for our mutual customers.”

Recommended Resources

How to Build a Resilient Data Strategy With Composable CDPs -ActionIQ and Saks
Webinar Blog

How to Build a Resilient Data Strategy With Composable CDPs

Although traditional all-in-one customer data platforms (CDPs) are integral for companies, their inflexibility and inability to offer capabilities that completely satisfy both technical and marketing teams leaves businesses frustrated. For a modern, future-proof CX stack, the solution is a CDP strategy built on composable solutions.

In this webinar, leaders from Saks, ActionIQ and Snowflake explore the driving forces behind the failure of bundled CDPs and the benefits of composable CDPs — including how Saks optimizes its toolset to drive business objectives while providing organizational and architectural flexibility.

Watch now to learn more about:

  • Using composable CDPs
  • Balancing MX and IT needs
  • Saks’ success using composable CDPs
How to Get Started With a Composable CDP - Tips, Tricks and Stories From Snowflake, Merkle and ActionIQ
Webinar Blog

How to Get Started With a Composable CDP

Composable CDPs are here to stay. They give modern enterprises freedom and flexibility to personalize the customer experience at scale by tapping directly into your data cloud — so you can activate the freshest campaigns possible.

Watch the conversation from our live event with ActionIQ’s Head of Product Marketing, Michael Trapani alongside Patrick Crosby, Technology Alliances at Snowflake and Pete Rogers, EVP, Head of Technology Americas at Merkle as they talk about how to adopt a composable CDP and how clients have driven immediate outcomes with the zero-copy, real-time, user-friendly audiencing solution.

How to Leverage a Composable Customer Data Platform

How 4 Leading Brands Leverage a Composable Customer Data Platform

There’s a reason data cloud companies such as Snowflake, Databricks, Google BigQuery, AWS Redshift and Teradata are making huge waves. They’re helping enterprise brands embrace…

Saks Embraces Data Freedom and Flexibility with Composability.png

Saks Embraces Data Freedom and Flexibility with Composability

Good things don’t always come to those who wait — especially not in retail marketing. In an economy plagued by financial uncertainty, and an environment…

A Bright Future Beyond DMPs - How HP’s First-Party Data Is Driving Customer Acquisition With a Better CX Stack - webinar

HP’s Future-proof CX Stack: Pivoting From DMP to CDP

With the death of third-party cookies forcing changes to its tech stack with a strict timeline, HP knew they needed to adapt swiftly with a…

CDP Market Guide 2024
Guide Blog

CDP Market Guide

Customer Data Platforms have emerged as a key element of a brands’ marketing stack — but not all CDPs are created equal.

There are several different kinds of CDPs — platforms with different strengths aiming to solve different parts of the customer data puzzle. But when every CDP seems to say the same things, it’s important to unpeel why these CDPs were created, who they were created for and the strengths and weaknesses that will make or break your customer experience and business goals.

In this guide, we’ll break down the CDP market, review key elements of each category and discuss the trends that will shape the CDP landscape in 2024.

Product Documentation

Partner Solution Sheet

Learn how ActionIQ & Snowflake work together to build modern composable customer data stacks and maximize tech investments.

Snowflake x AIQ
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Seamlessly Connect the Stack

Integrate your marketing tools, analytics, or data warehouse with ActionIQ

See What ActionIQ and Snowflake Can Do For You

Discover how ActionIQ’s Composable CDP helps brands design hyper-segmented audiences and orchestrate experiences at scale to increase revenue across the customer lifecycle - by tapping straight into Snowflake.

Real-Time CX

Reach out now to get started with your Snowflake integration: