Webinar: Where Banking Meets B2B: How M&T Bank Optimizes Customer Experience

Learn how M&T Bank fuels its sales-driven B2B strategy


In today’s world of heightened expectations, every organization has to prioritize customer experience — including business-to-business (B2B) brands.

To deliver truly personalized CX across marketing and sales — whether online or in person — B2B brands must make the most of their greatest asset: customer data.

Join this session to learn how M&T Bank optimizes its B2B business strategy by transforming first-party data into impactful omnichannel experiences with insights from Vice President of Martech Strategy Chris O’Brien and Assistant Vice President & Digital Marketing Manager for Business Banking Brandon Koch.

Download this webinar to learn:

  • Why a modernized B2B tech stack is critical to manage the complexities of a sales-driven B2B model
  • The importance of effective audience targeting when working across multiple business lines
  • Insights into M&T Bank’s strategy across technology, people and processes to optimize cost per lead

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