Webinar

Webinar: Strategies for Efficient & Profitable Customer Experiences in an Uncertain Economy

Summary

With rapidly changing market conditions and economic unpredictability, it’s more critical than ever to maintain an agile, adaptable approach to delivering customer experiences. But complex, brittle and outdated architectures can leave businesses inflexible and slow to differentiate.

Watch ActionIQ’s Senior Vice President of Product Justin DeBrabant as he leads a discussion exploring how brands can cut costs and maximize value of existing customers as consumer demand slows. Hear from M&T Bank’s Vice President of Digital Marketing Technology and Canadian Tire’s Vice President of Enterprise Digital Marketing as they touch on how they’re building the future of CX using composable technologies within ActionIQ’s CX Hub to achieve best-of-breed use cases while controlling costs.

You’ll learn:

  • Benefits of modular technology for agile CX management
  • How to prepare for economic uncertainty by adopting a ‘save and retain’ strategy
  • Strategies to optimize the CX stack, unlock powerful use cases and stay agile while controlling spend

The Speakers

Chris O’Brien
M&T Bank’s Vice President of Digital Marketing Technology
Greg Shelly
Canadian Tire’s Vice President of Enterprise Digital Marketing
Justin DeBrabant
Justin DeBrabant
Head of Product, ActionIQ

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