Moving Up the Customer Data Maturity Curve

Consumers don’t want personalized experiences — they expect them. It’s up to brands to move beyond the status quo and deliver the sophisticated CX their customers demand using customer data. In fact, more than one-third of chief data officers in North America say expanding usage of all data is their most important initiative.

Join this session to learn how Condé Nast exceeded customer expectations by moving up the customer data maturity curve with insights from Associate Director of CRM & Engagement Liz Switzer.

Download this webinar to learn:

• How to use first-party customer data to improve personalization and brand loyalty
• What strategies drive the best results, from implementation to execution
• Why technology is vital to transforming information into insight