Webinar
A Bright Future Beyond DMPs: How HP’s First-Party Data Is Driving Customer Acquisition
A webinar with HP
Summary
It’s the last call for marketing strategies powered by shifty identifiers and shady cookies lurking inside consumer devices and applications.
Thankfully, panic over the cookieless future is slowly giving way to optimism as leading brands rethink the way they can gain new customers. Some of these approaches include embracing owned, first-party data and extending addressability through privacy-compliant, transparent data marketplaces.
Watch this Tech-Talk Webinar, presented by ActionIQ. Our guests from HP and ActionIQ discussed emerging post-cookie and data management platform (DMP) strategies and more.
You’ll learn how:
- Brands can future-proof their acquisition strategies against changes in the ad landscape
- Leaning into first-party data can enable growth, and what’s needed for successful activation
- Coupling a customer data platform with identity solutions can improve media performance and streamline tech investments
The Speakers
Kumar Ram
Global Head of Marketing Data Sciences, HP
David Preston
Manager, Marketing Data Sciences, HP
Justin DeBrabant
Senior Vice President, Product, ActionIQ
Watch the Webinar
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