A Post-Cookie Approach to Programmatic Media: How HP Is Taking a CDP-Centric Strategy

A webinar with HP

A Post-Cookie Approach to Programmatic Media - How HP Is Taking a CDP-Centric Strategy - image


Cookie-based data is officially a thing of the past. Brands that have invested countless years and dollars in building a digital strategy around the third-party cookie—with tools like the DMP as the engine—are rethinking their approach to their tech stack. A prime example is HP, which is unlocking new opportunities by transitioning to a CDP-centric approach for targeting and augmenting customer data.

Hear from HP, along with Acxiom and ActionIQ, about its new approach for programmatic media in a post-cookie era. You’ll find out:

  • Why HP is embracing a CDP-centric stack to navigate the new landscape
  • How coupling a CDP with identity solutions can maximize paid media performance and streamline tech investments
  • Strategies to maximize reach and efficacy of your marketing

The Speakers

Talia Pinto
Head of Media, North America, HP
Christiane de Carvalho
VP, Global Business Development & Strategy, Acxiom
Justin DeBrabant
SVP of Product, ActionIQ

Watch the Webinar