A Post-Cookie Approach to Programmatic Media: How HP Is Taking a CDP-Centric Strategy

Cookie-based data is officially a thing of the past. Brands that have invested countless years and dollars in building a digital strategy around the third-party cookie—with tools like the DMP as the engine—are rethinking their approach to their tech stack. A prime example is HP, which is unlocking new opportunities by transitioning to a CDP-centric approach for targeting and augmenting customer data.

Hear from HP, along with Acxiom and ActionIQ, about its new approach for programmatic media in a post-cookie era. You’ll find out:

• Why HP is embracing a CDP-centric stack to navigate the new landscape
• How coupling a CDP with identity solutions can maximize paid media performance and streamline tech investments
• Strategies to maximize reach and efficacy of your marketing