How Publishers Can Thrive With 1st-Party Data
Learn how The New York Times & News Corp are navigating industry disruption
With the impending death of the third-party cookie, large publishers have a stronger voice in the advertising industry than ever before. For years, they were seen as audience providers — and at a price that kept dropping.
Now, every player in the advertising ecosystem wants a piece of the first-party data publishers have earned from years of digital subscription growth.
Join leaders from The New York Times and News Corp for a frank discussion of how publishers can carve out their place in the shifting advertising landscape and transform first-party data into business success in the cookieless future.
Download this webinar to learn:
- How the loss of third-party data has upended digital advertising
- What publishers can do to profit from first-party data
- Why the right technology is crucial to long-term success
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