How Publishers Can Thrive With 1st-Party Data

With the impending death of the third-party cookie, large publishers have a stronger voice in the advertising industry than ever before. For years, they were seen as audience providers — and at a price that kept dropping.

Now, every player in the advertising ecosystem wants a piece of the first-party data publishers have earned from years of digital subscription growth.

Join leaders from The New York Times and News Corp for a frank discussion of how publishers can carve out their place in the shifting advertising landscape and transform first-party data into business success in the cookieless future.

Download this webinar to learn:

• How the loss of third-party data has upended digital advertising
• What publishers can do to profit from first-party data
• Why the right technology is crucial to long-term success