How Michael Kors is Preparing for a Cookieless Future With First-Party Data

Luxury fashion brand Michael Kors has long invested in first-party data to deliver personalized experiences to its customers. Now that third-party cookie deprecation is upending digital marketing and advertising, the brand is redoubling its efforts to build exceptional CX on authenticated customer data.

Join this session to learn how Michael Kors infused first-party data into its marketing and analytics initiatives to enhance CX and its plans for executing successful advertising programs in a cookieless world with insights from Vice President of Global Analytics Sharon Kratochvil.

Download this webinar to learn:

• Which platforms are reshaping the marketing technology landscape
• Why first-party data is key to thriving in a post-cookie world
• How to drive success with short- and long-term marketing strategies