How First-Party Data is Reshaping Digital Advertising
Learn how Canadian Tire Corporation uses first-party data to reach the right audiences
It’s never been more important to truly understand consumers — or more complicated.
With the disappearance of third-party cookies — and the proliferation of advertising channels — leading brands are investing in first-party data to help them optimize prospecting, conversion and more.
Join this session to learn how Canadian Tire Corporation uses authenticated first-party data to better understand and engage prospects and customers with insights from Vice President of Enterprise Digital Marketing Greg Shelly.
Download this webinar to learn:
- The role of first-party data in performance marketing
- How to monetize owned data to expand revenue streams while upholding consumer privacy
- Ways to modernize your technology stack to tackle first-party data initiatives
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