How First-Party Data is Reshaping Digital Advertising

It’s never been more important to truly understand consumers — or more complicated.

With the disappearance of third-party cookies — and the proliferation of advertising channels — leading brands are investing in first-party data to help them optimize prospecting, conversion and more.

Join this session to learn how Canadian Tire Corporation uses authenticated first-party data to better understand and engage prospects and customers with insights from Vice President of Enterprise Digital Marketing Greg Shelly.

Download this webinar to learn:

• The role of first-party data in performance marketing
• How to monetize owned data to expand revenue streams while upholding consumer privacy
• Ways to modernize your technology stack to tackle first-party data initiatives