How a CDP Can Optimize Customer Lifecycle Journeys

Learn how to improve customer acquisition, onboarding and retention

Images of speakers from RoC Consulting and ActionIQ

Digital transformation has changed everything about how consumers interact with brands. Your customers are now in control of the what, when, where and how. This makes it vital to deliver relevant, valuable experiences across every stage of the customer lifecycle — and tailoring them to your customers’ unique wants and needs.

Join experts from RoC Consulting and ActionIQ as they discuss how a customer data platform (CDP) can help brands manage and optimize their customer lifecycles.

Download this webinar to learn:

  • How the pandemic has changed the importance of a CDP
  • Where the CDP market is today and where it’s going
  • What a modern customer journey looks like

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