Cookies, DMPs and CDPs: Solving for the Top of Funnel
Learn how to execute on top-of-funnel marketing in a cookieless world
The top of the sales funnel has long been the domain of unknown audiences. Marketers would use data management platforms (DMP) to create and target new segments with a combination of first- and third-party data, serving up advertisements and guiding prospects deeper into the funnel. But with third-party cookies on their way out, marketers must learn how to transition away from a 20-year dependency on anonymous third-party data.
Join experts from ActionIQ and Neustar as they discuss how brands can overcome the challenges of third-party cookie deprecation and optimize their top-of-funnel marketing.
Download this webinar to learn:
- The importance of the top of the funnel in the sales cycle
- How to address third-party cookie deprecation
- What solutions will support your immediate and long-term needs
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