How to Build a Resilient Data Strategy With Composable CDPs
A webinar with Saks and Snowflake
Although traditional all-in-one customer data platforms (CDPs) are integral for companies, their inflexibility and inability to offer capabilities that completely satisfy both technical and marketing teams leaves businesses frustrated. For a modern, future-proof CX stack, the solution is a CDP strategy built on composable solutions.
In this webinar, leaders from Saks, ActionIQ and Snowflake explore the driving forces behind the failure of bundled CDPs and the benefits of composable CDPs — including how Saks optimizes its toolset to drive business objectives while providing organizational and architectural flexibility.
Watch now to learn more about:
- Using composable CDPs
- Balancing MX and IT needs
- Saks’ success using composable CDPs