We Have MDM Software, So Why Would We Need a CDP?

Understand the difference between MDMs and CDPs


Investing in one technology doesn’t mean there isn’t value in another. But that can be difficult to know for sure in the crowded customer data platform (CDP) market.

Data and analytics leaders need to understand the differences between master data management (MDM) software and CDPs — as well as when it makes sense to use both.

In this report, Gartner helps you look beyond the hype to build a better marketing technology stack.

Download the report to learn how to:

  • Decipher the differences between MDMs & CDPs
  • Know when a CDP is a necessary addition to your martech stack
  • Decide what works best for your organization

​​"We Have MDM Software, So Why Would We Need a CDP?," By Malcolm Hawker, 12, August 2021.

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