Case Study

Vera Bradley Returns to Growth With a Transformational Vision

Rich customer data and personalization at scale set the stage for a more profitable future



Your CDP should be a smart hub that connects to any data source and any channel, empowering your marketing team to take action on 100% of your customer data. How?

Internationally recognized lifestyle brand, Vera Bradley, is in the midst of a three-year transformation designed to set the stage for new growth and a more profitable future. A core element of the company’s strategy includes renewed emphasis on full-value sales of its most desirable items, aimed at the company’s most valuable clientele.

To achieve success in its first phases of transformation, Vera Bradley’s business teams needed to successfully leverage troves of customer data to implement personalization at scale. A new CDP would serve as the foundation of this effort.

In this case study featuring Vera Bradley’s Chief Customer Officer, Daren Hull, you’ll learn how the company:

  • Created a blueprint for multi-year customer-centric business transformation
  • Combined people and process with modern technology to become data-informed
  • Optimized spend, increased LTV, and drove sales leveraging its new CDP

Download the case study now to learn how a customer-centric transformation could deliver impactful, sustainable business results for your organization.

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