Webinar
Translating the Forrester Wave for CDPs
Trends, Tips and Takeaways
Summary
Forrester recently dropped its first-ever Forrester Wave™ for Customer Data Platforms, marking CDPs as a must-have technology for brands. But with so many choices out there, the Forrester Wave is just one part of the decision-making process.
In this chat, we’ll break down what this news means for you. We’ll dive into why CDPs are hitting the spotlight now, what’s driving the hype, and how you can use analyst reports to make better tech decisions.
In this webinar about the Forrester Wave for CDPs, you’ll also get the details on:
- The latest CDP trends like composability and AI
- Why Composable CDPs are here to stay and how they benefit brands
- Other tools to help you choose the right CDP
The Speakers
Bryan Smith
Global Industry Solutions Director, Retail & CPG at Databricks
James Meyers
Global CDP Practice Lead at Slalom
Mackenzie Johnson
Sr. Manager, Corporate Marketing at ActionIQ
Michael Trapani
Head of Product Marketing at ActionIQ
Watch the Webinar: Translating the Forrester Wave for CDPs
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