The CPG Advertiser’s Guide to CX in a Cookieless World
Take back control of your customer data
The death of the cookie represents massive disruption for the consumer packaged goods (CPG) industry. CPG brands have relied on anonymous third-party cookies for a wide range of use cases — from targeting to product development. Organizations will now have to re-evaluate their strategies and develop new ways to access and activate customer data.
The first step is understanding how these changes will impact your prospecting and conversion use cases — and what you can do to prepare.
Download the guide to learn:
- Which prospecting and conversion use cases will be viable in the post-cookie future
- The role first-party data should play in future-proofing your business strategy
- What tools and tactics will serve you best moving forward
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