Guide

The B2B Guide to Audience Segmentation

Build a hyper-segmented strategy

Summary

With business-to-business (B2B) buyers expecting business-to-consumer (B2C) experiences, hyper-segmentation has become essential to providing highly relevant and personalized experiences across the entire customer journey.

But getting granular with audience segmentation is difficult without the right tactics and tools. B2B brands must rethink how they leverage customer data and activate customer experiences.

Download the guide to learn how to:

  • Enable business teams to directly access customer data for segmentation and discovery
  • Segment and target audiences across multiple hierarchies and dimensions
  • Automate and scale personalized omnichannel experiences

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