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The Insurer’s Guide to Hyper-Personalizing the Policyholder Experience
For years, Insurers have been focusing on building out multi-channel experiences, but struggle to do so due to all the internal data complexity. With more and more digital native competitors entering the market and policyholder’s expectations for fast, personalized interactions only growing, the traditional commoditized communications no longer work – in fact they just hurt the overall experience.
The key to moving from commoditized to personalized experiences is understanding your audiences. Download this guide to learn how to:
- Give business teams access to customer data for discovery and segmentation
- Hyper-segment and model audiences for personalization
- Automate audience activation for speed and scale
CX Hub Solution Brief
Every enterprise is on a path to customer-centricity and personalized experiences, yet they all face the same set of challenges – balancing organizational agility, efficiency and control.
Business teams crave direct access to explore and action on customer data, while technical teams need to automate manual processes and retain control over costs, data governance and tech investments. These competing priorities lead to internal chaos and poor CX.
The ActionIQ CX Hub sits at the core of your stack and is the axis around which all CX operations revolve — with every data source, system and channel flowing in and out of it. It adapts to your needs and removes internal tradeoffs by giving business teams a self-service hub to unify customer acquisition, growth and retention use cases while providing technology teams with fully modular and integrated capabilities that enable automation and control.
Download this guide to learn how the AIQ CX Hub helps you create a customer 360, segment audiences, orchestrate journeys and provide real-time experiences using powerful and fully customizable modular solutions.
How Albertsons Executed a Successful Multi-Brand Loyalty Strategy
The post-pandemic retail landscape has required brands to be more dynamic than ever – adapting quickly to evolving customer behaviors, taking a holistic approach to delivering digital experiences across the entire customer journey and offering highly personalized messaging through the right channel at the right time.
Watch ActionIQ’s Vice President of Strategic Accounts Cait Gorges and Albertsons’ Director of Marketing & Advertising Platforms Sankett Deshpande as they took the main stage at CRMC 2022 to discuss how the pandemic-related influx of digital shoppers led Albertsons to shift its focus to loyalty, 1st-party data collection and omnichannel personalization to elevate the shopper experience.
You’ll learn:
- Tools and tactics to drive loyalty & 1st party data collection across numerous brands
- Strategies to create connected omnichannel customer experiences across in-store and digital
- How Albertsons leverages an insight-driven journey approach to meet the customer wherever they are
The Enterprise Guide to Audience Segmentation
Audience segmentation is the foundation of personalized, relevant and impactful customer experiences.
But without complete, accurate and accessible customer data, organizations are left with substandard segmentation that leads to wasted advertising spend, missed engagement opportunities and preventable customer churn.
Enterprise brands must build speed, agility and granularity into their segmentation strategies.
Webinar: Are You Ready For a CDP?
One of the most common challenges among organizations implementing new technology is adoption and evangelism – structuring a defined post-purchase strategy to create runway for enterprise scale and business access to data. In fact, the CDP Institute’s latest member survey cited organizational readiness as the most common problem listed by members with a deployed CDP.
Join Jason Langsner, The Washington Post’s Senior Product Manager for WaPo 360, a new audience development and analytics initiative, as he discusses how The Post selected and successfully evangelized the CDP to scale adoption, set teams up for long-term success and ramp up key use cases quickly.
You’ll learn:
- Practical, tactical and strategic considerations for leading an effective implementation and creating internal champions
- Learnings from The Post’s implementation to optimize your own CDP deployment
- Early use cases and proof points resulting from The Post’s successful adoption
The Retail Guide to Audience Segmentation
Audience segmentation is the foundation of personalized, relevant and impactful retail experiences.
But without complete, accurate and accessible customer data, retailers are left with substandard segmentation that leads to wasted advertising spend, missed engagement opportunities and preventable customer churn.
Retail brands must build speed, agility and granularity into their segmentation strategies.
The Enterprise Guide to Building a Better CX Stack
Enterprise brands have no shortage of technologies at their fingertips — so why does customer experience continue to suffer?
Because organizations aren’t struggling with capability — they’re struggling with agility, adaptability and efficiency. The customer data that powers CX is trapped between the competing priorities of business and technical teams.
Even the most state-of-the-art CX stack will fail if brands can’t put data in motion. The solution is a CX Hub that gives all teams the capabilities they need.
Is Your Marketing Stack Ready for Omnichannel CX?
Leading brands are focused on creating extraordinary customer experiences that span multiple channels while feeling cohesive and consistent. But many organizations struggle to combine the legacy tools and emerging technologies required to deliver effective omnichannel CX.
Join this session to learn how Autodesk used ActionIQ to develop a future-proof marketing technology stack that supports a self-service approach to omnichannel experience orchestration with insights from Senior Domain Engineering Manager Aamir Azam.
Get Started on Improving Your Customer Journey Experience
Delivering timely and relevant customer experiences separates your brand from the competition. But marketers still struggle with providing real-time, data-driven engagements across customer touchpoints.
Join this session to learn how Shutterfly used ActionIQ to migrate from outdated campaign management tools and transform its approach to customer journeys with insights from Head of Marketing Tech Ops Neta-Lee Katz.
Webinar: Bloomberg Media’s Approach to Superior Customer Experience
Understanding customer behaviors and engaging consumers on preferred channels are key to providing extraordinary customer experiences. But what are the most successful brands doing to uplevel their CX today?
Join this session to learn how Bloomberg Media uses its customer data platform (CDP) to drive digital transformation and growth marketing initiatives with insights from Global Head of Performance Marketing & Media Chris Marino.
The B2B Guide to Audience Segmentation
With business-to-business (B2B) buyers expecting business-to-consumer (B2C) experiences, hyper-segmentation has become essential to providing highly relevant and personalized experiences across the entire customer journey.
But getting granular with audience segmentation is difficult without the right tactics and tools. B2B brands must rethink how they leverage customer data and activate customer experiences.
How to Master Your Campaign Management Migration
Swapping outdated technologies for customer-centric solutions is essential to business success, especially as customer journeys become more complex.
But migrating from a legacy campaign management tool can feel overwhelming. Brands must work to make campaign management migration as painless as possible while maximizing the value of their customer journey management solution.