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How JCPenney is Building a Better Customer Experience to Drive Loyalty
Just past its 120th birthday, JCPenney is actively working to create a more thoughtful customer experience that rewards its most loyal customers. At the crux of this strategy is creating a space for its over 50 million annual customers to genuinely connect with the brand, rather than just driving transactions.
Watch JCPenney’s VP, Customer Engagement & Insights Roger Worak and ActionIQ’s Manager, Customer Success Tim Mattessich discuss how JCPenney is remaining relevant by driving a strong sense of brand engagement.
You’ll learn:
- How JCPenney is prioritizing reduction in churn and driving stronger engagement long-term
- How their team is reactivating and reengaging with past purchasers to drive intelligent cross-sell strategies across departments
- What strategies JCP in implementing to stay focused on customer loyalty
How Atlassian Drives Impactful Cross-Product CX to Expand With Existing Customers
In today’s market, getting a user’s attention is only half the battle. A brand’s ability to keep the user’s attention long enough to convert is what drives long-term scale and comes down to consistently delivering better CX across the entire customer journey. For B2B brands in particular, expanding footprint within individual customers is a critical growth lever but requires a deep understanding of customer needs.
Watch Atlassian’s Marketing Operations Technology Manager Caleb Trecek and ActionIQ’s Senior Product Marketing Manager Ariane Sedghi as they discuss how Atlassian is leveraging AIQ’s CX Hub to create connected experiences with existing customers that encompass multiple products to scale growth.
You’ll Learn:
- Strategies to achieve granular, self-serve audience segmentation to drive precision messaging
- The value of centralized omnichannel journey orchestration in driving cross-sell/upsell and amplifying growth
- How to drive cross-departmental collaboration to unlock value across a vast complex organization
ActionIQ CXH for Financial Services
Financial services organizations need to shift to a digital-first ecosystem and create real-time personalized experiences. By providing all teams with direct but governed self-service access to customer data, businesses can reduce complexity and drive seamless experiences across all touch points. With ActionIQ, Financial Services brands can execute experiences that drive acquisition, engagement and retention.
Download this solution sheet to learn how ActionIQ helps Financial Services brands:
- Provide marketers with centralized and governed access to customer data
- Increase the velocity and effectiveness of marketing campaigns
- Bridge the information gap with their customers
- Execute coordinated high touch and digital experiences
ActionIQ CXH for Travel & Hospitality
Travel and Hospitality brands know that they need to drive personalization and engagement, but foundational to this is a data strategy. The more brands understand the customers, the more they’ll be able to increase loyalty and repeat bookings.
Download this solution sheet to learn how ActionIQ helps travel and hospitality brands:
- Provide call center reps, marketing and agents with a 360 view of customers
- Create value based promotions by understanding intent, behavioral or booking history
- Increase the velocity of campaigns by providing marketers with the independence to create customer segments and execute customer journeys
- Drive customer loyalty through differentiated and personalized experiences
Acquisition Marketing Solution Brief
With data management platforms (DMPs) being sunsetted paired with the death of third-party cookies, acquisition strategies will need to evolve. Organizations struggle to determine the best solution to take them into the future while replacing key acquisition marketing functionality they have traditionally relied on.
Understand how the AIQ CX Hub enables organizations to future-proof their acquisition strategy with first-party data in an ever-evolving environment.
Download the Acquisition Marketing Solution Brief to learn how AIQ helps you:
- Eliminate expensive and inefficient DMP technology with future-proof solutions
- Optimize targeting and use advanced segmentation and lookalike modeling to reduce customer acquisition costs
- Stitch together first- and third-party ID graphs to avoid lock-in and adapt to a changing identity market
ActionIQ CX Hub for Insurers
Insurance products and services can be very complex, and policyholders need to confidently weigh and navigate through all their unique options. ActionIQ CXH for Insurers enables organizations to simplify communications and create transparency with policyholders.
Download the CX Hub for Insurers Solution Sheet to learn how ActionIQ helps insurers:
- Provide marketers with centralized and governed access to customer data
- Increase the velocity and effectiveness of marketing campaigns
- Bridge the information gap with their customers
- Execute coordinated high-touch and digital experiences
How Hearst Harnesses First-Party Data For Customer Acquisition & Conversion
The deprecation of third-party cookies is fundamentally changing how brands acquire new customers while bringing new levels of urgency to retaining and growing existing customer relationships. Leading brands are betting on first-party data solutions that can drive impact for both acquisition and retention initiatives while offering flexibility as they navigate a shifting landscape of marketing and advertising tools & strategies.
Watch Hearst’s VP of Acquisition & Conversion Christina Dalton and ActionIQ’s SVP of Product Justin DeBrabant discuss how Hearst is unlocking value by leveraging its first-party data to drive conversion across both subscriber and eCommerce products.
You’ll learn:
- Shifts in acquisition strategies resulting from changing privacy regulations
- How Hearst is maximizing first-party data to drive acquisition efforts across multiple revenue streams
- Strategies to create value earlier in the customer lifecycle to drive authentication
2022 Holiday Readiness Guide
Every holiday season brings obstacles and opportunities. From the roles of physical and digital storefronts to third-party cookie deprecation, brands must navigate potential challenges and put their customers at the center of their business strategies to succeed.
Start by ensuring you have accurate, accessible and actionable customer data — and the tools necessary to collect and activate it.
Download the guide to learn:
- What brands should prepare for this holiday season
- CX tips and trends to guide business strategy
- How leading brands are leveraging customer data
How Michael Kors Uses ActionIQ to Thrive in a Cookieless World
In the face of third-party cookie deprecation – and the loss of data used for identifying and targeting consumers online, businesses must determine a strategy to prepare for an uncertain future and enable marketers to continue the execution of critical acquisition strategies.
Michael Kors used ActionIQ to future-proof their advertising stack, consolidating and activating their first-party data. By ingesting customer data to create audiences, extract insights and orchestrate customer experiences, Michael Kors has been able to significantly reduce acquisition costs and improve attribution.
Download the case study to learn how Michael Kors:
- Delivered impactful customer experiences across top media channels, walled gardens, demand-side platforms and ad networks
- Integrated with identity partners to more effectively target consumers
- Increased unknown customer engagement while improving marketing efficiency
The Enterprise Guide to Composable CDPs
Prepackaged customer data technologies were once a necessary evil for IT teams — but no more.
Discover how unbundled CDPs enable IT teams to reduce operational effort, increase security and cut costs.
In this brave new world of freedom and flexibility, the question for IT professionals is this: How do you build a customer data platform that meets your goals while still supporting the key needs of the business?
HybridCompute Solution Brief
IT professionals want to maintain data security and governance, manage costs and improve performance. And they want to do it on their terms.
But bundled customer data technologies force IT teams to bend to prepackaged system architectures, leading to increased operational effort, lost productivity and unnecessary expenses.
AIQ HybridCompute removes technology roadblocks and unlocks unlimited flexibility, automatically scaling customer data operations while allowing IT professionals to decide where data lives and is queried.
Download the solution brief to learn how AIQ helps you:
- Auto-adjust and auto-scale for any workload in real time to meet organizational requirements
- Choose where data is stored and queried to improve security and fit existing technology investments
- Implement an unbundled CDP to suit both technical and business needs
2022 Leadership Compass on Customer Data Platforms (CDPs) by KuppingerCole Analysts AG
ActionIQ was named an Overall Leader, Product Leader and Innovation Leader in the 2022 Leadership Compass on Customer Data Platforms (CDPs) by KuppingerCole Analysts AG. The Leadership Compass report analyzes CDP solutions on the market to give an overview of the market positions of the vendors and the functionality of the solutions.
Download the report to learn about:
- CDP market overview
- CDP vendor market positions
- Vendor solutions & functions