The death of the cookie is a massive disruption to the business-to-business (B2B) technology industry — but it’s also a major opportunity. It’s a chance for B2B tech brands to replace the flawed anonymous data they’ve long relied on with authenticated first-party data that powers exceptional customer experiences.
It’s time to re-evaluate your customer data strategy. The first step is understanding how these changes will impact your prospecting and conversion use cases — and what you can do to prepare.
Data security is a top priority for consumers and regulators alike. To meet expectations and succeed in an ever-changing regulatory environment, brands must put it at the center of their business strategies.
ActionIQ helps organizations maintain regulatory compliance by employing tools, processes and best practices built with data protection and privacy in mind.
To achieve customer centricity, brands must navigate increasingly complex marketing technology stacks and an ever-expanding number of systems for managing customer data. As a result, trust between organizations and their technology vendors has never been more important.
ActionIQ helps organizations maintain security by prioritizing tools, processes and best practices that keep brands and their customer data safe.
The tools that make up a marketing technology stack must work together to drive revenue and improve customer experiences. That’s why brands are focused on tech that supports scalability, flexibility and reliability via integrations.
ActionIQ helps organizations maximize the value of their existing technologies — from data ingestion to activation — by integrating with a wide variety of both homegrown and vendor-provided solutions.
As regulations continue to change brands with access to authenticated first-party data will be set up to succeed in the future. The choice is clear: Be forced to rely on expensive walled gardens or move up the customer data maturity curve to thrive in a privacy-first world.
Start by understanding where you fall on the customer data maturity spectrum and what your next steps are for developing an effective first-party data strategy based on your unique business needs.
Business-to-business (B2B) buyers expect business-to-consumer experiences.
Autodesk used ActionIQ to support its switch from a licensing- to subscription-based business model, improving engagement from adoption to retention. By more effectively segmenting audiences and creating personalized, cross-channel customer journeys, the brand boosted performance while expanding its base of B2B customers.
To deliver relevant and authentic real-time customer experiences, brands must be able to understand user behaviors across their websites and applications.
The ActionIQ Tag helps organizations provide timely CX based on the full customer profile by rapidly interpreting and activating data based on all web and mobile activity.