As expectations for personalized customer experiences continue to rise — and third-party cookie deprecation makes first-party data more important — brands are increasingly turning to customer data platforms (CDP). The majority of companies have either already implemented a CDP or plan to.
But choosing the right technology isn’t easy. New vendors have flooded the CDP space to capitalize on demand, creating a more crowded and confusing landscape. Enterprise brands must cut through the noise to understand their options and decide which solution best suits their business needs.
With anonymous third-party data on the outs and data management platforms (DMP) all but dead, marketers are understandably concerned.
How are growth leaders at today’s top brands preparing for the cookieless future? By investing in first-party data strategies and exploring new ways to deliver personalized customer experiences across channels.
Join this session to learn how Pandora Media used authenticated first-party data to replace cookie-based strategy and support customer acquisition and retention with insights from SiriusXM’s Senior Vice President of Growth Michael Amsel.
In today’s world of heightened expectations, every organization has to prioritize customer experience — including business-to-business (B2B) brands.
To deliver truly personalized CX across marketing and sales — whether online or in person — B2B brands must make the most of their greatest asset: customer data.
Join this session to learn how M&T Bank optimizes its B2B business strategy by transforming first-party data into impactful omnichannel experiences with insights from Vice President of Martech Strategy Chris O’Brien and Assistant Vice President & Digital Marketing Manager for Business Banking Brandon Koch.
The death of the cookie is a massive disruption to the business-to-business (B2B) technology industry — but it’s also a major opportunity. It’s a chance for B2B tech brands to replace the flawed anonymous data they’ve long relied on with authenticated first-party data that powers exceptional customer experiences.
It’s time to re-evaluate your customer data strategy. The first step is understanding how these changes will impact your prospecting and conversion use cases — and what you can do to prepare.
Data security is a top priority for consumers and regulators alike. To meet expectations and succeed in an ever-changing regulatory environment, brands must put it at the center of their business strategies.
ActionIQ helps organizations maintain regulatory compliance by employing tools, processes and best practices built with data protection and privacy in mind.
To achieve customer centricity, brands must navigate increasingly complex marketing technology stacks and an ever-expanding number of systems for managing customer data. As a result, trust between organizations and their technology vendors has never been more important.
ActionIQ helps organizations maintain security by prioritizing tools, processes and best practices that keep brands and their customer data safe.
The tools that make up a marketing technology stack must work together to drive revenue and improve customer experiences. That’s why brands are focused on tech that supports scalability, flexibility and reliability via integrations.
ActionIQ helps organizations maximize the value of their existing technologies — from data ingestion to activation — by integrating with a wide variety of both homegrown and vendor-provided solutions.
The death of the cookie means only brands with access to authenticated first-party data will be set up to succeed in the future. The choice is clear: Be forced to rely on expensive walled gardens or move up the customer data maturity curve to thrive in a privacy-first world.
Start by understanding where you fall on the customer data maturity spectrum and what your next steps are for developing an effective first-party data strategy based on your unique business needs.
Business-to-business (B2B) buyers expect business-to-consumer experiences.
Autodesk used ActionIQ to support its switch from a licensing- to subscription-based business model, improving engagement from adoption to retention. By more effectively segmenting audiences and creating personalized, cross-channel customer journeys, the brand boosted performance while expanding its base of B2B customers.