Enterprise brands have no shortage of technologies at their fingertips — so why does customer experience continue to suffer?
Because organizations aren’t struggling with capability — they’re struggling with agility, adaptability and efficiency. The customer data that powers CX is trapped between the competing priorities of business and technical teams.
Even the most state-of-the-art CX stack will fail if brands can’t put data in motion. The solution is a CX Hub that gives all teams the capabilities they need.
Leading brands are focused on creating extraordinary customer experiences that span multiple channels while feeling cohesive and consistent. But many organizations struggle to combine the legacy tools and emerging technologies required to deliver effective omnichannel CX.
Join this session to learn how Autodesk used ActionIQ to develop a future-proof marketing technology stack that supports a self-service approach to omnichannel experience orchestration with insights from Senior Domain Engineering Manager Aamir Azam.
Delivering timely and relevant customer experiences separates your brand from the competition. But marketers still struggle with providing real-time, data-driven engagements across customer touchpoints.
Join this session to learn how Shutterfly used ActionIQ to migrate from outdated campaign management tools and transform its approach to customer journeys with insights from Head of Marketing Tech Ops Neta-Lee Katz.
Understanding customer behaviors and engaging consumers on preferred channels are key to providing extraordinary customer experiences. But what are the most successful brands doing to uplevel their CX today?
Join this session to learn how Bloomberg Media uses its customer data platform (CDP) to drive digital transformation and growth marketing initiatives with insights from Global Head of Performance Marketing & Media Chris Marino.
With business-to-business (B2B) buyers expecting business-to-consumer (B2C) experiences, hyper-segmentation has become essential to providing highly relevant and personalized experiences across the entire customer journey.
But getting granular with audience segmentation is difficult without the right tactics and tools. B2B brands must rethink how they leverage customer data and activate customer experiences.
Swapping outdated technologies for customer-centric solutions is essential to business success, especially as customer journeys become more complex.
But migrating from a legacy campaign management tool can feel overwhelming. Brands must work to make campaign management migration as painless as possible while maximizing the value of their customer journey management solution.
To build the kind of engagement that dynamically adapts to customers’ experiences, contexts and needs, brands must have a solid foundation of data, tools and teams. Only then can they design customer journeys at scale around core audience segments and behaviors.
Join this session to learn how News Corp used its customer data platform (CDP) to orchestrate customer journeys that build customer loyalty and increase customer lifetime value with insights from Senior Vice President & Global Head of Subscriptions Esfand Pourmand.
ActionIQ surveyed hundreds of consumers and businesses to find out what matters most when it comes to customer experience — and how brands are measuring up.
Among other findings, we discovered that most businesses overestimate how well their CX strategies perform against consumers’ wants and needs. Find out how to bridge the gap between perception and performance.
Special offers delivered in the right place at the right time help brands increase conversions and build customer loyalty. The trick is doing it at scale.
OfferCodes enables organizations to seamlessly import and assign codes across all marketing, sales and customer service channels to power personalized customer experiences in real time.
The modern consumer engages with brands across multiple channels, devices and business teams. Brands must provide consistent, personalized experiences whenever and wherever customers want in order to meet expectations.
Customer Journey Management combines scalable customer insights, advanced customer segmentation and cross-channel experience orchestration to help brands replace obsolete campaign management tactics. Increase customer lifetime value and eliminate costly inefficiencies while providing customers with superior CX.
The death of the cookie represents massive change for the financial services industry — as well as major opportunity. Financial services brands have a chance to deliver exceptional customer experiences by ending dependence on flawed anonymous data in favor of authenticated first-party data.
Ready to reevaluate your customer data strategy? The first step is understanding how these changes will impact your prospecting and conversion use cases — and what you can do to prepare.