Library

Library Topics
  • All
  • Strategy Tools
  • Customer Stories
  • Product Documentation
Guide

2022 Holiday Readiness Guide

Every holiday season brings obstacles and opportunities. From the roles of physical and digital storefronts to third-party cookie deprecation, brands must navigate potential challenges and put their customers at the center of their business strategies to succeed.

Start by ensuring you have accurate, accessible and actionable customer data  — and the tools necessary to collect and activate it.

Download the guide to learn:

  • What brands should prepare for this holiday season
  • CX tips and trends to guide business strategy
  • How leading brands are leveraging customer data
Case Study

How Michael Kors Uses ActionIQ to Thrive in a Cookieless World

In the face of third-party cookie deprecation – and the loss of data used for identifying and targeting consumers online, businesses must determine a strategy to prepare for an uncertain future and enable marketers to continue the execution of critical acquisition strategies. 

Michael Kors used ActionIQ to future-proof their advertising stack,  consolidating and activating their first-party data. By ingesting customer data to create audiences, extract insights and orchestrate customer experiences, Michael Kors has been able to significantly reduce acquisition costs and improve attribution. 

Download the case study to learn how Michael Kors:

  • Delivered impactful customer experiences across top media channels, walled gardens, demand-side platforms and ad networks 
  • Integrated with identity partners to more effectively target consumers 
  • Increased unknown customer engagement while improving marketing efficiency
Guide

The Enterprise Guide to Composable CDPs

Prepackaged customer data technologies were once a necessary evil for IT teams — but no more.

Discover unbundled CDPs so that your IT teams can reduce operational effort, increase productivity and cut costs.

Download the Composable CDP Guide to learn how AIQ helps you:

  • Identify the advantages of a composable CDP for your business
  • Learn what the required capabilities of a unbundled CDP should be
  • Uncover what a best-in-class composable CDP blueprint should look like
Solution Brief

InfiniteCompute Solution Brief

IT professionals want to maintain data security and governance, manage costs and improve performance. And they want to do it on their terms.

But bundled customer data technologies force IT teams to bend to prepackaged system architectures, leading to increased operational effort, lost productivity and unnecessary expenses.

AIQ InfiniteCompute removes technology roadblocks and unlocks unlimited flexibility, automatically scaling customer data operations while allowing IT professionals to decide where data lives and is queried.

Download the solution brief to learn how AIQ helps you:

  • Auto-adjust and auto-scale for any workload in real time to meet organizational requirements
  • Choose where data is stored and queried to improve security and fit existing technology investments
  • Implement an unbundled CDP to suit both technical and business needs
Guide

2022 Leadership Compass on Customer Data Platforms (CDPs) by KuppingerCole Analysts AG

ActionIQ was named an Overall Leader, Product Leader and Innovation Leader in the 2022 Leadership Compass on Customer Data Platforms (CDPs) by KuppingerCole Analysts AG. The Leadership Compass report analyzes CDP solutions on the market to give an overview of the market positions of the vendors and the functionality of the solutions.

Download the report to learn about:

  • CDP market overview
  • CDP vendor market positions
  • Vendor solutions & functions
Guide

The Insurer’s Guide to Hyper-Personalizing the Policyholder Experience

For years, Insurers have been focusing on building out multi-channel experiences, but struggle to do so due to all the internal data complexity. With more and more digital native competitors entering the market and policyholder’s expectations for fast, personalized interactions only growing, the traditional commoditized communications no longer work – in fact they just hurt the overall experience.

The key to moving from commoditized to personalized experiences is understanding your audiences. Download this guide to learn how to:

  • Give business teams access to customer data for discovery and segmentation
  • Hyper-segment and model audiences for personalization
  • Automate audience activation for speed and scale 
Solution Brief

CX Hub Solution Brief

Every enterprise is on a path to customer-centricity and personalized experiences, yet they all face the same set of challenges – balancing organizational agility, efficiency and control.  

Business teams crave direct access to explore and action on customer data, while technical teams need to automate manual processes and retain control over costs, data governance and tech investments. These competing priorities lead to internal chaos and poor CX.

The ActionIQ CX Hub sits at the core of your stack and is the axis around which all CX operations revolve — with every data source, system and channel flowing in and out of it. It adapts to your needs and removes internal tradeoffs by giving business teams a self-service hub to unify customer acquisition, growth and retention use cases while providing technology teams with fully modular and integrated capabilities that enable automation and control. 

Download this guide to learn how the AIQ CX Hub helps you create a customer 360, segment audiences, orchestrate journeys and provide real-time experiences using powerful and fully customizable modular solutions.

Guide

How to Save Money & Retain Customers With Your CX Strategy

Enterprise brands are often focused on customer acquisition, but cost savings and customer retention are key to bottom-line growth.

To drive profit, organizations must save money and retain customers — but never by sacrificing customer experience.

With the right tools and tactics in place, brands can cut costs and boost value while providing extraordinary CX.

Video

How Albertsons Executed a Successful Multi-Brand Loyalty Strategy

The post-pandemic retail landscape has required brands to be more dynamic than ever – adapting quickly to evolving customer behaviors, taking a holistic approach to delivering digital experiences across the entire customer journey and offering highly personalized messaging through the right channel at the right time.  

Watch ActionIQ’s Vice President of Strategic Accounts Cait Gorges and Albertsons’ Director of Marketing & Advertising Platforms Sankett Deshpande as they took the main stage at CRMC 2022 to discuss how the pandemic-related influx of digital shoppers led Albertsons to shift its focus to loyalty, 1st-party data collection and omnichannel personalization to elevate the shopper experience. 

You’ll learn:

  • Tools and tactics to drive loyalty & 1st party data collection across numerous brands
  • Strategies to create connected omnichannel customer experiences across in-store and digital 
  • How Albertsons leverages an insight-driven journey approach to meet the customer wherever they are
Guide

The Enterprise Guide to Audience Segmentation

Audience segmentation is the foundation of personalized, relevant and impactful customer experiences.

But without complete, accurate and accessible customer data, organizations are left with substandard segmentation that leads to wasted advertising spend, missed engagement opportunities and preventable customer churn.

Enterprise brands must build speed, agility and granularity into their segmentation strategies.

Webinar

Webinar: Are You Ready For a CDP?

One of the most common challenges among organizations implementing new technology is adoption and evangelism – structuring a defined post-purchase strategy to create runway for enterprise scale and business access to data. In fact, the CDP Institute’s latest member survey cited organizational readiness as the most common problem listed by members with a deployed CDP. 

Join Jason Langsner, The Washington Post’s Senior Product Manager for WaPo 360, a new audience development and analytics initiative, as he discusses how The Post selected and successfully evangelized the CDP to scale adoption, set teams up for long-term success and ramp up key use cases quickly. 

You’ll learn:

  • Practical, tactical and strategic considerations for leading an effective implementation and creating internal champions
  • Learnings from The Post’s implementation to optimize your own CDP deployment
  • Early use cases and proof points resulting from The Post’s successful adoption
Guide

The Retail Guide to Audience Segmentation

Audience segmentation is the foundation of personalized, relevant and impactful retail experiences.

But without complete, accurate and accessible customer data, retailers are left with substandard segmentation that leads to wasted advertising spend, missed engagement opportunities and preventable customer churn.

Retail brands must build speed, agility and granularity into their segmentation strategies.