Library

Webinar

Webinar: Bloomberg Media’s Approach to Superior Customer Experience

Understanding customer behaviors and engaging consumers on preferred channels are key to providing extraordinary customer experiences. But what are the most successful brands doing to uplevel their CX today?

Join this session to learn how Bloomberg Media uses its customer data platform (CDP) to drive digital transformation and growth marketing initiatives with insights from Global Head of Performance Marketing & Media Chris Marino.

Strategy Tools
Guide

The B2B Guide to Audience Segmentation

With business-to-business (B2B) buyers expecting business-to-consumer (B2C) experiences, hyper-segmentation has become essential to providing highly relevant and personalized experiences across the entire customer journey.

But getting granular with audience segmentation is difficult without the right tactics and tools. B2B brands must rethink how they leverage customer data and activate customer experiences.

Strategy Tools
Guide

How to Master Your Campaign Management Migration

Swapping outdated technologies for customer-centric solutions is essential to business success, especially as customer journeys become more complex.

But migrating from a legacy campaign management tool can feel overwhelming. Brands must work to make campaign management migration as painless as possible while maximizing the value of their customer journey management solution.

Strategy Tools
Webinar

Webinar: How Top Brands Orchestrate Customer Journeys for Retention & Growth

To build the kind of engagement that dynamically adapts to customers’ experiences, contexts and needs, brands must have a solid foundation of data, tools and teams. Only then can they design customer journeys at scale around core audience segments and behaviors.

Join this session to learn how News Corp used its customer data platform (CDP) to orchestrate customer journeys that build customer loyalty and increase customer lifetime value with insights from Senior Vice President & Global Head of Subscriptions Esfand Pourmand.

Customer Stories
Guide

2022 CX IQ Index

ActionIQ surveyed hundreds of consumers and businesses to find out what matters most when it comes to customer experience — and how brands are measuring up.

Among other findings, we discovered that most businesses overestimate how well their CX strategies perform against consumers’ wants and needs. Find out how to bridge the gap between perception and performance.

Strategy Tools
Solution Sheet

OfferCodes

Special offers delivered in the right place at the right time help brands increase conversions and build customer loyalty. The trick is doing it at scale.

OfferCodes enables organizations to seamlessly import and assign codes across all marketing, sales and customer service channels to power personalized customer experiences in real time.

Product Documentation
Solution Sheet

Customer Journey Management

The modern consumer engages with brands across multiple channels, devices and business teams. Brands must provide consistent, personalized experiences whenever and wherever customers want in order to meet expectations.

Customer Journey Management combines scalable customer insights, advanced customer segmentation and cross-channel experience orchestration to help brands replace obsolete campaign management tactics. Increase customer lifetime value and eliminate costly inefficiencies while providing customers with superior CX.

Product Documentation
Guide

The Financial Services Advertiser’s Guide to CX in a Cookieless World

The death of the cookie represents massive change for the financial services industry — as well as major opportunity. Financial services brands have a chance to deliver exceptional customer experiences by ending dependence on flawed anonymous data in favor of authenticated first-party data.

Ready to reevaluate your customer data strategy? The first step is understanding how these changes will impact your prospecting and conversion use cases — and what you can do to prepare.

Strategy Tools
Video

M&T Bank: Why the Value of Data is in How it Powers CX

M&T Bank Vice President of Martech Strategy Chris O’Brien explains why the true value of data is in how it helps power personalized customer experiences.

Customer Stories
Video

Condé Nast: Empowering Business Users

Condé Nast Associate Director of CRM & Engagement Liz Switzer explains how the company enables business users to access and take action on customer insights with AIQ.

Customer Stories
Video

Michael Kors: Increasing Marketing Agility & Efficiency

Michael Kors Vice President of Global Analytics Sharon Kratochvil explains how the company uses AIQ to power more flexible, effective marketing.

Customer Stories
Case Study

How Albertsons Uses ActionIQ to Provide Personalized, Real-Time Customer Experiences

Whether to drive more revenue, boost customer loyalty or simply stay competitive, modern brands must put customers at the center of their business strategies.

Albertsons Companies used ActionIQ to improve customer experiences for both online and offline shoppers by combining first-party and third-party data to create a comprehensive, 360-degree view of its customers and orchestrate highly relevant omnichannel experiences in the right place at the right time.

Customer Stories