Video

Modernizing Subscription Marketing

MarTech Perspectives

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Summary

Modern subscription marketing faces a unique set of business challenges and opportunities.  In this short video, marketing leaders from PandoraWW (formerly Weight Watchers) and ActionIQ discuss the ways they:

  • Define the challenges unique to subscription marketing
  • Measure marketing success at their organization
  • Leverage data to create engaging, personalized experiences at scale

Watch the Video