The Marketer’s Guide to AI for Business

Take Control of GenAI With Campaigns and Use Cases

The Marketer’s Guide to AI for Business


When ChatGPT swept the scene, businesses began to take notice. ChatGPT introduced Generative AI to the public, offering opportunities to explore the possibilities of easier, more personalized marketing creation. Now, 40% of business executives have AI investments on their radar.

But what’s the difference between AI and GenAI, and how does it actually show up in the customer experience? We’re here to help.

In this guide, you’ll get all the tools you need to get started with AI (and of course, GenAI), including:

  • A complete breakdown of each distinct type of AI and how it contributes to the customer experience.
  • 35 campaigns and use cases to try within the different categories of AI, from cost optimization to audience segmentation to operational efficiencies.

Take Control of GenAI