Webinar
How to Create Scroll-Stopping Moments on LinkedIn With Your First-Party Data
Summary
Creating that scroll-stopping moment on LinkedIn Ads in a sea of competitive noise surrounding your audience isn’t about being the loudest — it’s about being the smartest.
In this special session with LinkedIn’s B2B Institute, discover how you can bring your first-party data to LinkedIn Ads, to meet the right buyer at the right scroll. Think higher mind share, better performance (and lower cost).
We’ll dig into the data and technology that enables businesses to stand out to each customer on LinkedIn, and show you how you can get started.
In this webinar, you’ll learn:
- How first-party data can enable better targeting on LinkedIn
- Which campaigns will bring you better results at lower cost
- How to design LinkedIn audiences that take you further
- How to measure appropriately with better signal
The Speakers
Michael Trapani
Head of Product Marketing
Sanjay Vasdev
Principal Customer Solutions Engineer at LinkedIn
Watch the Webinar
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