Case Study

How e.l.f. Beauty Uses ActionIQ to Enhance Customer Experience and Drive Brand Loyalty

Creating personalized customer journeys and identifying new target audiences to fuel growth



Turning buyers into brand advocates requires accurate, accessible and actionable customer data.

e.l.f. Beauty used ActionIQ to turn siloed, fragmented data into valuable customer insights. With the ability to orchestrate personalized, highly impactful customer journeys — as well as identify prospective shoppers — the brand delivered exceptional experiences to both existing and potential customers.

Download the case study to learn how e.l.f. Beauty:

  • Unified customer data to uncover opportunities
  • Enabled business users to take action on customer insights
  • Orchestrated cross-channel customer journeys and identified high-value prospects

Get the Case Study