Case Study

How Autodesk Implemented CDP Technology to Master the Move to a Subscription Model

Breaking down data silos and building customer journeys to power B2B strategy



Business-to-business (B2B) buyers expect business-to-consumer experiences.

Autodesk used ActionIQ to support its switch from a licensing- to subscription-based business model, improving engagement from adoption to retention. By more effectively segmenting audiences and creating personalized, cross-channel customer journeys, the brand boosted performance while expanding its base of B2B customers.

Download the case study to learn how Autodesk:

  • Unified siloed and incomplete customer records
  • Empowered marketing, sales and customer service teams with data-driven insights
  • Built tailored, highly relevant customer journeys across channels based on customer behaviors

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