Case Study
How Autodesk Implemented CDP Technology to Master the Move to a Subscription Model
Breaking down data silos and building customer journeys to power B2B strategy
Summary
Business-to-business (B2B) buyers expect business-to-consumer experiences.
Autodesk used ActionIQ to support its switch from a licensing- to subscription-based business model, improving engagement from adoption to retention. By more effectively segmenting audiences and creating personalized, cross-channel customer journeys, the brand boosted performance while expanding its base of B2B customers.
Download the case study to learn how Autodesk:
- Unified siloed and incomplete customer records
- Empowered marketing, sales and customer service teams with data-driven insights
- Built tailored, highly relevant customer journeys across channels based on customer behaviors
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