How Albertsons Executed a Successful Multi-Brand Loyalty Strategy



The post-pandemic retail landscape has required brands to be more dynamic than ever – adapting quickly to evolving customer behaviors, taking a holistic approach to delivering digital experiences across the entire customer journey and offering highly personalized messaging through the right channel at the right time.  

Watch ActionIQ’s Vice President of Strategic Accounts Cait Gorges and Albertsons’ Director of Marketing & Advertising Platforms Sankett Deshpande as they took the main stage at CRMC 2022 to discuss how the pandemic-related influx of digital shoppers led Albertsons to shift its focus to loyalty, 1st-party data collection and omnichannel personalization to elevate the shopper experience. 

You’ll learn:

  • Tools and tactics to drive loyalty & 1st party data collection across numerous brands
  • Strategies to create connected omnichannel customer experiences across in-store and digital 
  • How Albertsons leverages an insight-driven journey approach to meet the customer wherever they are

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