Webinar
Designing an Agile Tech Stack With Hearst
Segmentation and Orchestration Strategies for a Privacy-First Era
Summary
With more than 20 brands in the US alone, Hearst is the world’s largest lifestyle publisher. But with a rich portfolio of unique brands, comes the challenge of designing a holistic customer experience that powers the ultimate lifecycle marketing trifecta – conversion, cross-sell and loyalty.
For Hearst the answer is data agility, which stems from a powerful technology stack and first-party dataset. Join this conversation to hear how Hearst is leveraging ActionIQ’s composable customer data platform as the integrated engine for segmentation and orchestration to support a nimble, sophisticated marketing strategy designed to drive conversion.
In this webinar, you’ll learn:
- The importance of data and marketing agility for a successful multi-brand experience
- Strategies to align your marketing strategy, data strategy and tooling to maximize performance
- Key tactics Hearst deploys across the customer lifecycle to nurture subscribers effectively
The Speakers
Christina Dalton
VP of Growth Marketing & Email at Hearst
Ariane Sedghi
Sr Product Marketing Manager at ActionIQ
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