Guide
Composable CDP Market Guide
Demystify the composable CDP market landscape to make the right choice in 2023
Summary
When customer data platforms (CDPs) first emerged as a critical element of an organization’s tech stack, the infrastructure and applications were bundled into one solution. Companies were required to create copies of their data in the CDP to take action on it — but the industry is changing.
Enter the world of composable CDPs.
In the Composable CDP Market 2023 Guide, you’ll learn:
- The three key criteria of a composable CDP
- Which solutions are available in the market, with a detailed description and analysis of their structural approach
- How to select the right composable CDP for your organization
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