Customer Data Platforms:
A Complete Evaluation Guide

Now, more than ever, brands are looking to technology to help deliver hyper-personalized customer experiences.

What is a CDP? A customer data platform (CDP) offers a modern, data-first approach to meeting the demands of today’s consumers.

But transformational change is not easy. And the CDP market is extremely confusing. So before embarking on your search for a CDP provider, it’s important to understand the core capabilities of a CDP solution — and how to determine which one is right for you. To help you conduct a more educated selection process, this guide aims to define the key requirements and best practices of a CDP evaluation.

In this guide you will learn:

  • Why choosing the right martech is critical for supporting your personalization strategy
  • How to evaluate a CDP based on its ability to unify your data, analyze your customers, and activate personalized experiences at scale
  • Best practices for selecting technology—and vendor partners—ideally suited to deliver on your unique goals

By downloading this guide, you’ll also gain access to additional tools and resources for planning and executing an optimal CDP evaluation process.

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