Building Intelligent Architecture For Scalable Personalization

Insights-driven businesses — as Forrester calls them — are an economic tidal wave. They outperform competitors and win in their categories by personalizing at scale with data and insights. The sheer scale and velocity of their data-to-experience approach differentiates them from the rest of the pack. Watch as ActionIQ and guest speaker, Forrester Analyst James McCormick, discuss:

• What is an insights-driven business?
• Why is becoming insights-driven essential to your future existence?
• How can you set up an insights-driven architecture within your business?
• How and where can you start putting insights behind personalization?