Build vs Buy is Dead

Learn how the conversation is shifting from "build vs buy" to something new

Build vs Buy is Dead


Marketing and IT teams have always long at odds about whether to build or buy a customer data platform (CDP). But with the advent of composable CDPs, giving marketers the ease of access to data while giving IT teams the control over the data, that conversation is beginning to change – and for the better.

Download the Build vs Buy is Dead Guide to learn:

  • Why everything we know about customer data platforms is about to change
  • The differences between bundled and composable CDP types
  • How to evaluate building vs buying different CDP components
  • How to approach the deployment of a customer data platform in your organization – regardless of the path you choose

See why composable CDPs are changing the game.

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