Guide
How to Build a Business Case for a Composable CDP
Need to build CDP buy-in across your team? We’ve got you covered.
Buying a customer data platform (CDP) isn’t a solo activity — it’s a team effort — and it requires a strategic approach.
We’ll show you how to connect the capabilities and use cases of a Composable CDP with your organization’s strategic goals to demonstrate its value through clear ROI and operational benefits that will get your whole team excited about what’s next.
Buying a customer data platform (CDP) isn’t a solo activity — it’s a team effort — and it requires a strategic approach.
We’ll show you how to connect the capabilities and use cases of a Composable CDP with your organization’s strategic goals to demonstrate its value through clear ROI and operational benefits that will get your whole team excited about what’s next.
In this guide, we’ll walk you through how to build a business case for your Composable CDP with:
- Our 5-step framework for building a business case and demonstrating value with a CDP
- Stories from customers like Northwest Bank and Brightspeed
- A maturity matrix to help understand gaps in your customer journey
- Ways you can measure financial impact
Pandora
Dell
Albertsons
Atlassian
Washington Post
HP
M&T Bank
Bloomberg
Doordash
Hertz
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