How Atlassian Kicked Growth into High Gear
With 71% Higher Conversion and 65% Faster Campaigns
Atlassian knows that with the right team working together, making the impossible happen is actually — possible.
When Atlassian’s team needed to scale its ever-growing business to new heights with connected, personalized customer moments, it looked for a Customer Data Platform (CDP) to help them go quickly from data warehouse to amazing customer experience — both for the customer and for Atlassian’s team.
In this story, discover how Atlassian:
- Creates audiences 65% faster
- Went from 300+ lines of SQL code to just 8 filters
- Increased reach by 5X with first-party powered acquisition
- Converted 71% more customers with a CDP vs. control