Guide
Advertising by Design
Alternative solutions for advertisers after (and during) third-party cookies.
It’s officially time to say goodbye to third-party cookies—or so we thought. In a not-so-surprising plot twist, Google has rolled back third-party cookie deprecation, with no fixed date for the end.
But for those first-party innovators and risk-takers, there’s still an opportunity to reinvent that old advertising playbook in favor of a more flexible approach.
In this special brief, get everything you need to know about advertising in a new (and very fickle) landscape.
It’s officially time to say goodbye to third-party cookies—or so we thought. In a not-so-surprising plot twist, Google has rolled back third-party cookie deprecation, with no fixed date for the end.
But for those first-party innovators and risk-takers, there’s still an opportunity to reinvent that old advertising playbook in favor of a more flexible approach.
In this special brief, get everything you need to know about advertising in a new (and very fickle) landscape.
You’ll get:
- 3 major trends setting the advertising stage
- 3 first steps you need to take to future-proof your business
- 3 special considerations for building a flexible stack
- 3 hot solutions for advertising after (and during) third-party cookies
Pandora
Dell
Albertsons
Atlassian
Washington Post
HP
M&T Bank
Bloomberg
Doordash
Hertz
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