Webinar
How to Solve Your Advertising Identity Crisis With Snowflake and Acxiom
Summary
With tightening privacy regulations and the news about third-party cookies being delayed (again), the advertising landscape can be overwhelming. But we’re here to help.
In this session, hear from experts from Acxiom and Snowflake to discuss trends, concepts and foundations for a smarter, interoperable identity strategy to test, learn, grow and thrive in a finicky identity landscape.
In this webinar, you'll learn:
- What interoperable (or federated or composable) identity means for advertisers
- How data clean rooms and other ID strategies will support your strategy
- How composable solutions create the modern framework
- The steps you can take now to design a flexible identity ecosystem
The Speakers
Jim Warner
AdTech CTO @ Snowflake
Kyle Hollaway
Senior Vice President, Head of Global Identity @ Acxiom
Zach Van Doren
Head of Strategy, Identity and Adtech @ ActionIQ
Watch the Webinar: How to Solve Your Advertising Identity Crisis
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