Organizations need to strike a balance between agility, efficiency, and control in their solutions — that’s why we’ve expanded our offerings to accommodate IT’s visibility and ownership requirements alongside marketers’ self-service capabilities
With ActionIQ’s Query Service, empower IT, data and analytics teams with a self-service SQL workbench interface to effortlessly write and execute SQL queries on any data available in ActionIQ.
How do you keep winning and growing in the modern market? Mastering the data stack is the best place to start — and we’re here to show you how to stack the odds in your favor.
In this conversation, hear all about why ActionIQ is excited to build the modern marketing data stack with Snowflake, and how we’re scaling marketing activations securely — stacking the odds for customers with a flexible, scalable, composable approach by bringing activation right up to the data, closing the gap between your customer’s data and the interactions you design.
ActionIQ’s HybridCompute technology seamlessly integrates with Teradata VantageCloud to democratize access to customer data across the enterprise — while providing technical teams with greater control and governance.
Combine the power of modern CX apps with the full capability of VantageCloud to gain a 360-degree view of your customers and create and deliver better customer experiences.
Will you be a leader in the cookie-free future? Or does your acquisition strategy need some serious support?
In our interactive assessment, find out how prepared you are for a cookieless future and any changes in privacy regulations that may be in store in the future.
The assessment goes through 6 key categories to understand how reliant your business is on third-party cookies — and your next best steps to a cookie-free future.
Composability is a key feature of modern enterprise cloud data architectures. Join TDWI senior research director James Kobielus in this webinar to discuss how leveraging a modern lakehouse architecture can help organizations build powerful customer data platforms for sales, marketing, and other mission-critical applications.
You’ll learn from panelists Michael Trapani, Head of Product Marketing at ActionIQ and Steve Soble, Global Industry Leader for Communications, Media and Entertainment at Databricks who discuss:
Hear from ActionIQ’s Senior Director of Alliances, Identity & AdTech Zachary Van Doren with Nicholas Howe, Marketing Systems Strategy Associate Director at Kepler Group as they talk about how to evolve in the new “Madtech” paradigm, and how leading organizations are paving the way with first-party forward strategies.
Composable CDPs are here to stay. They give modern enterprises freedom and flexibility to personalize the customer experience at scale by tapping directly into your data cloud — so you can activate the freshest campaigns possible.
Watch the conversation from our live event with ActionIQ’s Head of Product Marketing, Michael Trapani alongside Patrick Crosby, Technology Alliances at Snowflake and Pete Rogers, EVP, Head of Technology Americas at Merkle as they talk about how to adopt a composable CDP and how clients have driven immediate outcomes with the zero-copy, real-time, user-friendly audiencing solution.
The Request for Proposal (RFP) process is overwhelming. We’re here to make it easy for you to find your next best customer data platform (CDP) with the Foolproof, Futureproof CDP RFP Guide + Template.
The environment is changing quickly. In order to set yourself up for success for whatever changes and challenges may come (the cookiepocalypse and advancements with generative AI may come to mind), you need to make sure that you’re asking the right questions about compliance, security, flexibility and scalability to futureproof your business.
For that reason, it’s important to ensure that your new CDP meets every requirement of an elevated, modern CDP and fits seamlessly into your tech stack and team to grow with your business — from ingestion through implementation and support.
Are you struggling to identify and resolve your unknown customers? Are you spending too much budget to identify customers, and getting low match rates in return?
LiveRamp may have you locked in — we can help free you up and get you back on track.
In this guide, get strategies and tips designed to get your identity strategy back on track with stories from brands like HP, Michael Kors, and Bloomberg who decreased costs and increased match rates with a first-party forward foundation.
To build an effective martech stack that delivers exceptional customer experiences, choosing the right tools that integrate well with the rest of the stack is critical. ActionIQ helps you strengthen your Salesforce stack and get more value out of your Salesforce investments.
While it may seem like a no-brainer for enterprises that already use one or more Salesforce tools to add the Salesforce CDP to their stack, it might not be the right choice. ActionIQ’s composable solution integrates seamlessly with the Salesforce stack, and has been chosen over Salesforce CDP by multiple enterprise companies. With a flexible infrastructure and user-friendly UI, ActionIQ empowers enterprise business users to act on their customer data faster, and for less.
Readers hold millions of bits and bytes of news in just five inches on a digital screen, with worlds of information under their thumbs. To meet the modern news consumer with the stories they want to read, The Washington Post designed a lifecycle initiative to meet each modern reader on their turf, terms and timeline.
In the story, discover how The Washington Post:
- Found their next best readers and acquired 131% more customers by enhancing first-party data for anonymous users.
- Kept readers engaged from new subscriber to brand loyalist to increase repeat visitors by up to 12% in the first 30 days with tailored lead nurture journeys that deepened customer relationships.
- Brought readers back into the fold and increased resubscribe rate by 38% with personalized communication based on each shoppers’ preferences and lifecycle.
Cookie-based data is officially a thing of the past. Brands that have invested countless years and dollars in building a digital strategy around the third-party cookie—with tools like the DMP as the engine—are rethinking their approach to their tech stack. A prime example is HP, which is unlocking new opportunities by transitioning to a CDP-centric approach for targeting and augmenting customer data.
Hear from HP, along with Acxiom and ActionIQ, about its new approach for programmatic media in a post-cookie era. You’ll find out:
- Why HP is embracing a CDP-centric stack to navigate the new landscape
- How coupling a CDP with identity solutions can maximize paid media performance and streamline tech investments
- Strategies to maximize reach and efficacy of your marketing