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Magic Quadrant for CDPs 2024
Report

The 2024 Gartner® Magic Quadrant™ for Customer Data Platforms

A Gartner Magic Quadrant is a culmination of research in a specific market, giving you a wide-angle view of the relative positions of the market’s competitors.

This year, Gartner unveiled their inaugural Gartner Magic Quadrantâ„¢ for Customer Data Platforms – naming those solutions that help connect a brands’ customer data with personalized experiences.

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Align people, technology and process to customer data, empowering your teams to deliver exceptional customer experiences across marketing, sales and service touchpoints.