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Discover why Forrester named ActionIQ a Leader in the Forrester B2C CDP Wave with this complimentary report, and see how you can start boosting your business goals with better customer experiences, enabled by a cutting-edge composable architecture.

A Customer Data Platform (CDP) connects all of your customer data to the experiences that engage and grow your audience — impacting your revenue goals, your customer experience goals and your team’s operational goals.

But navigating the benefits and risks of each CDP out there means you need buying tools that offer impartial insights into the features, functionality and strategic direction of each solution.

That’s where the Forrester B2C CDP Wave comes in.

The Forrester B2C CDP Wave is designed to help organizations understand the strength of each CDP in the market.

The Gartner Voice of the Customer for Customer Data Platforms synthesizes ratings and reviews from customers into one report, helping organizations understand the impact of each CDP on real customers’ goals and lives.

It’s one thing to understand the features and functionality of a CDP — it’s another to understand the real, lived experience of team members who use these platforms every day.

Discover why 100% of customers are willing to recommend* ActionIQ in this complimentary report.

A Gartner Magic Quadrant is a culmination of research in a specific market, giving you a wide-angle view of the relative positions of the market’s competitors.

This year, Gartner unveiled their inaugural Gartner Magic Quadrant™ for Customer Data Platforms – naming those solutions that help connect a brands’ customer data with personalized experiences.