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ActionIQ x LinkedIn Solution Sheet
ActionIQ’s seamless integration with LinkedIn Ads via Matched Audiences and Conversions API (CAPI) empowers marketers to deliver hyper-personalized ad campaigns at scale.
By combining ActionIQ Composable CDP’s advanced, self-service audience segmentation with LinkedIn’s extensive reach, both B2B and B2C businesses can efficiently drive meaningful customer engagements.
The Definitive Guide to Designing Customer Experience Use Cases in Banking
Enterprise Financial Service businesses rely on technology to keep their businesses cutting-edge with personalized experiences — with 44% of customers wishing their banking experience was more personalized and 88% of customers that would spend more with organizations that provide it.
But selecting the right technology partner to make it happen is make or break.
This guide will help you steer your organization to success by building and delivering high-impact use-cases. We will take you on a step-by-step journey to build a successful business case from the ground up.
Save Money Without Sacrificing Customer Experience
Enterprise brands are often focused on growth at any cost, but cost savings and customer retention are key to profitability.
To drive profit, organizations must save money and retain customers — but never by sacrificing customer experience.
With the right tools and tactics in place, brands can cut costs and boost value while providing extraordinary CX.
How Liberty Latin America Enables Personalization Without Data Replication
For rapidly growing enterprises requiring scale and speed, those that are truly succeeding are making access to data a movement across their organization, not just a marketing initiative.
Hear how Liberty Latin America is leveraging a composable CDP to create data flexibility, unlock powerful lifecycle use cases at scale and align teams around key business outcomes – all without having to move data out of their data lake.
How Atlassian’s Composable Stack Moves Fast
Atlassian knows that with the right team working together, making the impossible happen is actually — possible.
When Atlassian’s team needed to scale its ever-growing business to new heights with connected, personalized customer moments, it looked for a Customer Data Platform (CDP) to help them go quickly from data warehouse to amazing customer experience — both for the customer and for Atlassian’s team.
Query Service Solution Sheet
Organizations need to strike a balance between agility, efficiency, and control in their solutions — that’s why we’ve expanded our offerings to accommodate IT’s visibility and ownership requirements alongside marketers’ self-service capabilities
With ActionIQ’s Query Service, empower IT, data and analytics teams with a self-service SQL workbench interface to effortlessly write and execute SQL queries on any data available in ActionIQ.
Breaking Down the Modern Marketing Data Stack Report
How do you keep winning and growing in the modern market? Mastering the data stack is the best place to start — and we’re here to show you how to stack the odds in your favor.
In this conversation, hear all about why ActionIQ is excited to build the modern marketing data stack with Snowflake, and how we’re scaling marketing activations securely — stacking the odds for customers with a flexible, scalable, composable approach by bringing activation right up to the data, closing the gap between your customer’s data and the interactions you design.
Teradata x ActionIQ Solution Sheet
ActionIQ’s HybridCompute technology seamlessly integrates with Teradata VantageCloud to democratize access to customer data across the enterprise — while providing technical teams with greater control and governance.
Combine the power of modern CX apps with the full capability of VantageCloud to gain a 360-degree view of your customers and create and deliver better customer experiences.
Post-Cookie Acquisition Marketing Quiz
Will you be a leader in the cookie-free future? Or does your acquisition strategy need some serious support?
In our interactive assessment, find out how prepared you are for a cookieless future and any changes in privacy regulations that may be in store in the future.
The quiz goes through 6 key categories to understand how reliant your business is on third-party cookies — and your next best steps to a cookie-free future.
Composing Your CDP On a Modern Lakehouse Architecture
Composability is a key feature of modern enterprise cloud data architectures. Join TDWI senior research director James Kobielus in this webinar to discuss how leveraging a modern lakehouse architecture can help organizations build powerful customer data platforms for sales, marketing, and other mission-critical applications.
You’ll learn from panelists Michael Trapani, Head of Product Marketing at ActionIQ and Steve Soble, Global Industry Leader for Communications, Media and Entertainment at Databricks who discuss:
The New Adtech Paradigm
Hear from ActionIQ’s Senior Director of Alliances, Identity & AdTech Zachary Van Doren with Nicholas Howe, Marketing Systems Strategy Associate Director at Kepler Group as they talk about how to evolve in the new “Madtech” paradigm, and how leading organizations are paving the way with first-party forward strategies.
How to Get Started With a Composable CDP
Composable CDPs are here to stay. They give modern enterprises freedom and flexibility to personalize the customer experience at scale by tapping directly into your data cloud — so you can activate the freshest campaigns possible.
Watch the conversation from our live event with ActionIQ’s Head of Product Marketing, Michael Trapani alongside Patrick Crosby, Technology Alliances at Snowflake and Pete Rogers, EVP, Head of Technology Americas at Merkle as they talk about how to adopt a composable CDP and how clients have driven immediate outcomes with the zero-copy, real-time, user-friendly audiencing solution.