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Go From Lead to Loyal Faster
You may have a tight budget, but that doesn’t make your data any less valuable. You just need to put all of your data to work in the right way to go faster from first click to final signature.
With the right approach, you can start making more while saving more and delivering the kind of personalized experiences that will move your customers quickly across the funnel.
In this guide, find fresh inspiration on data-driven campaigns to drive pipeline progression.
Translating the Gartner Magic Quadrant
In this conversation with Lee Hammond from Hakkoda and Patrick Crosby from Snowflake, we’ll take a look at why the customer data platform (CDP) is hitting prime time with a Magic Quadrant from Gartner now, what factors are behind the quadrant, and what this means for you.
Mastering Integration Patterns for Customer Data Activation
Customer Data Platforms (CDPs) have evolved from data repositories to robust integration environments, playing a pivotal role in customer data activation.
As businesses navigate the CDP market in search of the perfect solution, they need to examine a vendor’s integrations for destination platforms – the roadmap to integration success.
The 2024 Gartner® Magic Quadrant™ for Customer Data Platforms
A Gartner Magic Quadrant is a culmination of research in a specific market, giving you a wide-angle view of the relative positions of the market’s competitors.
This year, Gartner unveiled their inaugural Gartner Magic Quadrantâ„¢ for Customer Data Platforms – naming those solutions that help connect a brands’ customer data with personalized experiences.
The Marketer’s Guide to AI for Business
When ChatGPT swept the scene, businesses began to take notice. ChatGPT introduced Generative AI to the public, offering opportunities to explore the possibilities of easier, more personalized marketing creation. Now, 40% of business executives have AI investments on their radar.
But what’s the difference between AI and GenAI, and how does it actually show up in the customer experience? We’re here to help.
Advertising After Third-Party Cookies With The Trade Desk and Slalom
Dig into everything that’s new in the world of advertising with experts Natalie Kansteiner from The Trade Desk, Rio Longacre from Slalom and Zachary Van Doren from ActionIQ.
CXAI Solution Sheet
CXAI is ActionIQ’s complete AI solution, purpose-built for the customer experience.
With ActionIQ CXAI, brands can explore the possibilities of artificial intelligence and its role in creating memorable experiences that enhance customer loyalty and operational effectiveness, bringing marketing, data and IT teams into the new era of GenAI.
CDP Market Guide
Customer Data Platforms have emerged as a key element of a brands’ marketing stack — but not all CDPs are created equal.
There are several different kinds of CDPs — platforms with different strengths aiming to solve different parts of the customer data puzzle. But when every CDP seems to say the same things, it’s important to unpeel why these CDPs were created, who they were created for and the strengths and weaknesses that will make or break your customer experience and business goals.
In this guide, we’ll break down the CDP market, review key elements of each category and discuss the trends that will shape the CDP landscape in 2024.